Call anyone in the country and there’s about a 34% chance that they’ll answer using the AT&T network. With a history of reliability and a reputation for progress, AT&T is the most valuable cellular carrier brand in the world.
Customers Come First
AT&T is a technology company to be sure, but they make a point of noting that their brand technology prioritizes the human experience. This is likely because AT&T didn’t spring up as a modern company, but has actually been involved in telecommunications for more than a century.
The company believes that their inventions can captivate and bring together entire populations through connected shared experience. With products and services for both consumers and businesses, AT&T serves more than 150 million subscribers around the country.
A Hand in the History of the Telephone
AT&T wasn’t just a spontaneous name. In fact, it stands for American Telephone & Telegraph Company, a company that was founded 120 years ago in 1899. The company’s early days consisted of building telephone and long distance lines; the original AT&T is responsible for much of the telephone system in the United States.
Nearly 100 years after it was founded, AT&T split off and began exploring the option of becoming a cellular carrier. It acquired several other companies in pursuit of this aim, and by the beginning of the 21st century it had moved into the natural next phase for a company built on telecommunications: cell phones.
Today, AT&T is a massive network with hundreds of millions of customers; it reported more than $170 billion in revenue for 2018, and that trend doesn’t appear to be slowing down as the company continues to explore new ways to innovate within its industry.
Vying for Market Share with Verizon
When it comes to cell phone carriers, AT&T and Verizon share a distinctly modern rivalry. Neither of them has overtaken the other by much in terms of market share, but AT&T is a significantly more valuable brand, with about $40 billion more in revenue in 2018.
Still, many consumers claim that Verizon is a better value, so coming years may prove the end of AT&T’s long held reign on the telephone industry.
Taking Over Tech
In 2018, AT&T purchased Time Warner, which made them a much more diversified company. This speaks to a vision of becoming a sort of one stop shop when it comes to digital communication and entertainment; with this acquisition, AT&T can offer streaming services in addition to being a cellular carrier.
To communicate this vision, the company recently hired a new marketing agency that will likely create a comprehensive strategy for the company’s future visibility.
Selling Customers Out
AT&T has landed in hot water in recent years (along with some smaller carriers) for selling their customers’ location data. Unfortunately, the FCC doesn’t seem particularly interested in doing much about this scandal, and therefore a large portion of outrage has fallen on the agency rather than on the companies themselves.
Despite these concerns, AT&T ranks at number 11 on the Forbes list of the World’s Most Valuable Brands, proving that it’ll take more than a little controversy to knock them from the top with a brand value of more than $41 billion.
As the world quickens its pace, AT&T runs right along with it, continuously seeking out new ways to stay relevant for another 120 years to come.