For many consumers, exactly how cell phones work is a mystery; for Verizon, making cell phones work has turned them into a household name. It’s not just phones that make up Verizon’s technological prowess, though, and they continue to innovate in this increasingly fast-paced digital world.
Through their technology, Verizon hopes to enhance the abilities of humans to get more done and affect the world positively. They do this by fostering a sense of easy connection through the use of their products and services.
While they are still a company that offers wireless services to cell phone users, they also now create their own technology, and continue to push the boundaries of what’s possible for electronics through new network systems, like 5G and Fiber connection.
Verizon as it is known today wasn’t actually born until the start of the 21st century, when Bell Atlantic Corp. and GTE Corp. merged to form Verizon in 2000. Those were still the early days of cellular phones, and so Verizon’s first years were marked by continuous advancement in the industry.
In those early years, Verizon did a lot to advance themselves against other brands, like unveil 3G, debut the first smartphone, roll out their first upgrade plan, and make picture messaging available. From there, things only kept getting bigger as Verizon continuously evolved as technology advanced. They helped lead the charge into smartphone territory, providing internet access on cellular devices.
Now, the company is one of the biggest wireless network brands in the world, having earned more than $130 billion in revenue in 2018, and showing no signs of slowing down on their reputation for pushing the industry forward.
AT&T and Other Threats
As major a market as cell phones have become, it stands to reason that the field would get rather crowded. Among all of the carriers out there, Verizon and AT&T are undoubtedly the biggest, and from a revenue standpoint, AT&T reigns supreme.
However, Verizon more than holds its own in terms of market share, and is even considered a better value by many customers.
Can You Hear Me Now?
Verizon is perhaps most famous for a series of popular commercials in the early to mid 2000s that featured the same actor in a series of environments asking “Can you hear me now?” waiting a moment, and then responding, “Good.”
The message was clear: Verizon works everywhere, and it gave the company a huge amount of visibility in its fledgling years.
Data Throttling Debacle
2018 marked one of the worst wildfire seasons the Western United States has ever seen, and it was made more difficult still when firefighters were unable to access their network properly. Despite having unlimited data plans, fire departments accused Verizon of throttling their data during crises in order to coerce them into choosing more expensive plans.
Verizon claims it was a customer support mistake that should have been lifted, but the lawsuit still stands. Despite these concerns, Verizon sits at number 19 on the Forbes list of the World’s Most Valuable Brands. This is 8 spots lower than AT&T, but still an incredibly high ranking with a brand value of nearly $32 billion.
As the world continues to go fully digital, Verizon is likely to keep on growing and innovating along with it.