Very few companies can say that they are nearly two hundred years old. Pond’s is one of them.
This health and beauty brand dates back to 1846 and has been manufacturing its products continuously since it was founded.
There is actually a Mr. Pond. His name was Theron T. Pond, and he was a pharmacist who was born in the year 1800. Pond created his Golden Treasure Cream while working in Utica, New York. The company’s original patent was issued out of New York in 1846 and was medicinal in nature.
The innovation that Theron Pond brought to his cream was by using an extract of witch hazel. This extract had properties that included healing small skin abrasions more quickly than they would heal on their own. This discovery allowed the cream to improve the texture and glow of the skin.
Just three years after he patented his face cream, Pond formed the T.T. Pond Company with several additional business partners who invested in the company. Not long after the company began to market his Golden Treasure Cream, Pond’s health began to decline. He was forced to resign from the company. Unfortunately, Pond died in 1852 at the age of fifty-two. His untimely death didn’t mean the end of his innovations, as the company continued on after his death.
After Theron’s death, the cream was rebranded Pond’s Extract in honor of its creator. In 1914 the company was incorporated as Pond’s Extract Company, a change that happened at the same time as it moved its manufacturing to Connecticut and its sales center to New York City.
Move to Cosmetics
The company changed its focus to cosmetic products, though its central product remained the heaIing cream that had started the business. Pond’s Cold Cream and Pond’s Vanishing Cream expanded the company’s original product line, offering additional advantages of anti-aging and improved skin texture to consumers.
Even during the slower markets of the Great Depression, Pond’s continued to expand its product line. During those lean years, Pond’s rolled out Angel Face products and added Face Powder to its line of products. Its ability to thrive in such a difficult economic period speaks to its adaptability. Instead of collapsing, like so many other companies, it was able to show the world how it was needed, and prospered accordingly.
In 1955, Pond’s merged with the Chesebrough Manufacturing Company. This company focused on facial creams in general and was a great fit for Pond’s creams. At this point, Pond’s products were marketed and distributed much more fiercely than they had been before. They were now marketed out of supermarkets across the United States. The container design that was implemented at that time is still in use today, and has become a powerful marketing tool for the company. The distinctive colors and small bottles with round caps are recognizable all over the globe. This is a critical part of Pond’s brand, as it provides an easy and quick way to recognize its products.
By 1987, Pond’s was so invasive that the company that owned it was commonly known as Chesebrough-Ponds. That year, it was bought by multinational corporation Unilever, which pushed the Pond’s products into international markets.
The Pond’s line includes facial foams, a wide range of creams, anti-aging serums, talcum powders, facial cleansers, facial moisturizers, and makeup removers. Within these categories, it also provides numerous subcategories that make the products more attractive to people of certain ages, with certain physical features, and who want to look a certain way.
Though Pond’s products are sold all over the world today, they are most popular in Spain, Japan, Thailand, and India.