NVIDIA. Nvidia. nVidia. This technology company has gone by many variations on its distinctive name. 

Technology matters. NVIDIA designs and manufactures graphic processing units for diverse tech markets, as well as its mobile computing systems for the auto sector. 

Fourfold Focus

The company has refocused its direction in the last decade to put an increasing emphasis on platform development. Its market is divided into four primary sectors:

  • Auto
  • Data centers
  • Gaming
  • Professional visualization

In recent years, NVIDIA has also branched out into the artificial intelligence market. This is a huge potential path for NVIDIA, as AI a powerful part of the future of computing. With more potential in this area, artificial intelligence is likely to become a fifth sector of the company’s business.  

In the world of professional computing, NVIDIA offers parallel processing options for scientists and research, giving them the tools they need to run their high performance systems more effectively. The parallel processors are housed in NVIDIA’s supercomputing facilities around the globe.  

Stiff Competition

As computing becomes increasingly integrated into every aspect of daily life, there are more and more companies competing in the data processing marketplace. NVIDIA faces stiff competition from a growing field of both direct and indirect competitors. 

Its main competitor is Radeon. Other major companies that are vying for similar market niches are Intel, Arm, and Qualcomm. 

Rapid Growth

NVIDIA was co-founded by Chris Malachowsky, Jensen Huang, and Curtis Priem in 1994. The company grew out of the idea that a new focus in computing was coming, one that would be centered on graphics. All purpose computing would fall behind, as the visual nature of graphic computing would be more appealing to consumers and to businesses. 

Computationally, the rise of video games provided the biggest challenge for the future of digital technology. NVIDIA was aware of this major issue from the very beginning. It was also aware of the huge profit potential that video games presented for companies. 

Originally, the company was known internally as “NV”, which meant “next version”. This was a working title, and when the company incorporated it needed a new name. Malachowsky, Huang, and Priem looked for words that had that “nv” embedded in them, landing on the Latin word for envy, invidia. They then stylized the name by dropping the first letter. 

What followed were years of massive growth. NVIDIA rode the tech wave, going public in 1999 to major fanfare. It coasted through the dot com bubble burst, going on to be named the Company of the Year by Forbes in 2007. 

Telling Tales

NVIDIA admitted to false advertising in 2016, following a lawsuit over its GTX 970 product. The company disclosed that their product could not give the 4GB of RAM that it had promised due to hardware limitations. 

Following that incident, NVIDIA refocused its marketing to be more realistic. Despite the setback, it the intervening years the company has partnered with massive companies like Google, Toyota, and Baidu on drivers and devices that power cars and artificial intelligence. 

As one of the most long-lasting hardware companies in the world, NVIDIA is able to stay on top through its consistent innovation and dedication to high quality tech products.

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