I’m lovin’ it. You’re probably lovin’ it. Just about everyone seems to be lovin’ it when it comes to fast food behemoth McDonald’s.
When people think about top brands in the world, McDonald’s is right at the top. It’s not only the largest fast food chain in the world, by a long shot, it’s also one of the most recognized brands ever created. McDonald’s is in a whole different plane of existence, ranking up near companies like Disney, Google, and Walmart.
McDonald’s is surprisingly not the fast food chain with the most locations in the world. That title goes to Subway. However, McDonald’s is far bigger than Subway in terms of both sales and in terms of employees. McDonald’s is the second largest employer in the world with one point seven million employees, right behind Walmart’s two point three million employees.
With almost seven million daily customers and service in over one hundred countries all over the world, McDonald’s clocks in with just over thirty-seven thousand locations worldwide. It’s annual revenue tops twenty-one billion dollars per year.
What a Croc
In 1940, brothers Maurice and Richard McDonald opened a humble burger shop in San Bernardino, California. It looked absolutely nothing like the restaurant that has spread across the world today.
Who made McDonald’s into, well McDonald’s, was Ray Croc. This visionary businessman built on the quality and speed of the original store but brought in a franchise mindset that transformed the way that the business was done. His guidance of the rise of McDonalds was famously portrayed by actor Michael Keaton in the 2016 film The Founder.
The company today still has its foundation in burgers, fries, and milkshakes, though it has expanded to breakfast and healthier fare.
The company is massive, and as such has been targeted by numerous groups over the years. Some of the most prominent have been campaigns by animal welfare, healthy living, human rights groups.
Animal welfare activist successfully lobbied for McDonalds to increase the sizes of chicken cages used in the production of its eggs. The documentary Supersize Me depicted the negative health effects of eating McDonalds food. The term McJob was added to the Merriam Webster dictionary in 2003 to describe the low paying job status of workers like those employed by McDonalds.
The company does also run several charitable arms, including the Ronald McDonald House program that provides housing for families coping with childhood maladies.
The marketing savvy of McDonalds is almost unparalleled in the history of corporate marketing. The company successfully saturates markets with print, radio, television, and outdoor advertising. Its catchy jingles, well placed taglines, and constant appeals to children through characters like its mascot clown Ronald McDonald have shaped corporate marketing.
Not only is McDonald’s fast food production process something that has been emulated by competitors, its marketing strategies have had well.
McDonald’s has been the top restaurant chain in the world for decades. It’s a company that transcends branding to have become part of the public consciousness all around the world.